Heidi Montag’s intentionally stiff comedy performance plugs consumer protection
Who knew someone with trouble moving her jaw could do jaw-dropping comedy?
An online video clip featuring reality-TV star Heidi Montag has already received more than 1 million views and is burning up the celebrity blogosphere since its posting on Tuesday. But Montag, famous for her stint on MTV’s “The Hills,” (and more recently for her numerous plastic surgeries) isn’t peddling a new reality show or designer clothing line. Rather, the clip shows Montag, decked out in diamonds and a skin-tight dress, pushing for consumer protection reform.
Produced by movie director Ron Howard, the video is part of an unusual marketing strategy by consumer watchdog agency Americans for Financial Reform that aims to warn consumers of the dangers of credit card debt, hidden fees and standard interest rate increases. The spot appears on the wildly popular humor Web site FunnyOrDie.com. (Watch clip below)
Forget about newspaper op-ed columns and loud-mouthed radio talk show hosts.