Amex Starts Offering Deals on Facebook
American Express is embracing social media with both arms. In addition to its recently revealed partnership with FourSquare, Amex is now rolling out a new Facebook application that promises to offer cardmembers deals based upon their profile information.
Anticipated to be a competitor to daily deal sites like Groupon and LivingSocial, one advantage to Amex’s new application is that consumers will not need to pay anything upfront in order to get in on the deals. Instead, cardmembers can sign up by enabling the “Link, Like, Love” app from American Express’s facebook page and linking their American Express credit card to the program. When cardmembers then access the app, they’ll be connected to a personalized dashboard containing deals, content and experiences based on both their own Facebook likes and interests, as well as those of their friends. Cardmembers can then select the deals that interest them. As consum
Chances are that a majority of people you know are on Facebook. I signed in up in college on the day it was released to the University of Texas students; the site started off as something for Ivy League students only, but then trickled to all other colleges, then high schools, then the general public. It has ballooned into an international behemoth with more than 450 million users, according to CNN.com. While more members means you have more friends, family and colleagues to connect with online, it also means more people seeing your information, many of whom shouldn’t have access to that data. Facebook also developed applications and programs such as Facebook Connect, which share your information with outside parties.