Double Edged Sword of Credit Card Rewards
Credit card offers often come with enticing offers to lure in new credit card customers, especially around the holiday
season. Much like gifts, credit card offers come in all shapes and sizes. Nicely decorated and brightly colored credit card offers are send by postal mail, by email and advertised in local newspapers and on television in an effort to attract new credit card consumers. Each credit card has a unique spin on the rewards they offer, but there is undoubtedly a double edged sword that pertains to credit card rewards that many people don’t account for.
Type of Rewards
The typical rewards consist of gifts, bonus programs, cash back on specific purchases, points redeemed for travel or other merchandise or low or no APR. These rewards are often increased as spending limits increase, offering more incentive to spend once the card holder is considered a responsible spender. Many rewards actually show earnings on the statement as a tactic to show the consumer what they are earning by spending, encouraging them to continue to spend. This is thought to provide incentive for consumers to continue to spend with the hopes of earning rewards. The problem is that consumers that spend just to gain rewards typically accumulate debt if they don’t pay off their balances regularly. In this case the reward goes to the card issuer, not the credit card holder.
Go for the Incentive
Rewards have long been seen by society as incentives for good behavior. Good behavio
mortgage payments and bank loans seem to be running rampant. Getting behind in your credit card payments seems to be the first thing that typically happens. For whatever reason, when it does get too hard for consumers to pay off their cards, Visa, MasterCard, American Express all seem to have special hardship programs to accommodate people who are experiencing some degree of economic adversity.
Federation’s 2009 study on Holiday Consumer Intentions and Actions, consumer debit card use is up and it’s growing steadily. 42.5% of shoppers will pay mostly by debit card or check card this holiday shopping season. That’s up 2.5% from 2008. Other findings saw credit card use drop 10% from this time last year; just over 28% plan to use credit cards compared to 31.5% in 2008. As the banks continue to raise credit card fees and rates, the debit card seems to be the more attractive choice for consumers. However, it could be a case of jumping out of the frying pan into the fire if the consumer ignores the fine print.